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    <title>Robby on Rails: Tag apologies</title>
    <link>http://www.robbyonrails.com/articles/tag/apologies</link>
    <language>en-us</language>
    <ttl>40</ttl>
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      <title>On Apologies</title>
      <description>&lt;p&gt;Recently, Seth Godin posted a short blog post, titled, &lt;a href="http://sethgodin.typepad.com/seths_blog/2007/02/apologies_ranke.html"&gt;Apologies, ranked&lt;/a&gt;, which points out several ways of apologizing. When you work in a service industry, it becomes very important to develop good apology skills. Let&amp;#8217;s be honest for a moment. Not everything works out for the best in every customer experience. Sometimes it&amp;#8217;s their fault and many times&amp;#8230; it&amp;#8217;s our fault.&lt;/p&gt;


	&lt;p&gt;In response to Seth&amp;#8217;s post, &lt;a href="http://marcchung.com/"&gt;Marc Chung&lt;/a&gt; has written up a similar post that adapts this to software bugs, titled, &lt;a href="http://marcchung.com/2007/02/06/seth-on-fixing-bugs/"&gt;Seth on Fixing Bugs&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;It&amp;#8217;s worth a read and definitely relates to the communication issues that we keep talking about within the &lt;a href="http://dialogue-driven.org/"&gt;Dialogue-Driven Development&lt;/a&gt; community and how that can translate to a healthy testing process with &lt;a href="http://behavior-driven.org/"&gt;&lt;span class="caps"&gt;BDD&lt;/span&gt;&lt;/a&gt;.&lt;/p&gt;


	&lt;p&gt;Thoughts?&lt;/p&gt;
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      <pubDate>Thu, 15 Feb 2007 16:01:00 -0600</pubDate>
      <guid isPermaLink="false">urn:uuid:9afeee96-348e-462e-8685-56f9e696aff2</guid>
      <author>Robby Russell</author>
      <link>http://www.robbyonrails.com/articles/2007/02/15/on-apologies</link>
      <category>My Book</category>
      <category>bdd</category>
      <category>dialogue</category>
      <category>customers</category>
      <category>apologies</category>
      <category>d3</category>
      <category>communication</category>
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