Seth Godin on Dialogue 4
It appears that Seth Godin is catching on to the concept of Dialogue.
Seth writes, “Some organizations are good at listening. Some are good at talking. A few are even good at both.”
I’ve been spending a lot of time thinking about how I listen to clients, employees, friends, and family. All of our relationships are a series of conversations. Sometimes we can have healthy dialogue, sometimes we just fall victim to debate. (see Dialogue vs Debate)
If you’re really interested in Dialogue, I’d encourage you to review the technology of Dialogue... and check out the Dialogue-Driven Development project and introduce yourself.
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Why stop at dialog-driven development? How about dialog-driven hiring practices, for example? Actually, I think you’d start with dialog-driven hiring in order to facilitate DDD.
I may sound smarmy here, but I really do think DDD seems like a good idea. But is it achievable—in real life with real people? I would posit that it’s not unless it affects/infects everything you do.
-PN
Peter,
I completely agree… and I’m glad that I purchased dialogue-driven.org. :-)
Since we started the d3 project (not DDD) we’ve heard people say… “Dialogue-Driven Design”, “Dialogue-Driven Sales” as things they were interested in having a Dialogue about.
Hmmm… I think I will go and purchase dialog-driven.org and implement my alternative vision, which I will call DDD.
MUAHAHAHAHAHA (sp?)
-PN
I’m the Tony that Seth mentioned in his blog on Saturday. I have been coaching my staff on the value of engaging our Clients in dialogue since the beginning of this year. It takes most of them awhile to begin to understand the difference between talking/listening and dialogue. Once they do, however, it is amazing how quickly they make the transformation, and how quickly they realize positive results.